Privacy Policy
This Privacy Policy explains how Verid Weather, located at 1234 Market St, Suite 200, San Francisco, CA 94103, USA, collects, uses, stores, and shares personal information when you use our website, APIs, products, and services. If you have questions about specific practices, contact us at [email protected] or by phone at +1 415-555-0198. This policy applies to all users and customers worldwide and describes the rights available to you under applicable data protection laws. We aim for transparency and accountability in how we handle data related to location-based forecasts, account records, communications, and analytics.
Information we collect
We collect information necessary to deliver weather services, improve accuracy, and provide support. Collected categories include:
- Contact details: name, email address, organization, and phone number provided when you sign up or contact us.
- Account and billing information for paying customers, including billing address and payment method tokens processed by our payment provider.
- Location and observation data: station identifiers, GPS coordinates you supply, and telemetry from partner sensors to produce local forecasts. We process coordinates and related metadata to generate and serve location-based forecasts.
- Usage and diagnostics: logs, API call metadata, IP addresses, device information, and performance data to operate and secure our services and optimize delivery.
- Cookies and analytics: small files and device identifiers used to remember preferences, store consent choices, and measure site performance.
We do not intentionally collect sensitive personal data such as health or precise biometric identifiers. If you provide such data inadvertently, contact us for deletion options.
How we use information
We use the information we collect for specific, limited purposes that support our services and your relationship with us. These uses include:
- Providing forecasts, alerts, and API responses tailored to requested locations and settings.
- Operating, maintaining, and improving service reliability, models, and distribution systems.
- Customer support, billing, and account management for paid services and enterprise integrations.
- Security, fraud prevention, and compliance with legal obligations.
- Aggregated research and analytics to monitor model performance and improve forecasts. Aggregated datasets do not identify individuals.
We rely on consent and contractual necessity as lawful bases for processing personal data where required by law. For some processing, such as serving forecasts to a requested coordinate, processing is necessary to perform the service you requested.
Cookies and similar technologies
We use cookies and similar tracking technologies to provide functionality and measure usage. Types of cookies include:
- Essential cookies required for site navigation and secure access to account features.
- Performance cookies used to gather anonymous analytics such as page load times and feature usage to improve our services.
- Preference cookies to remember choices like language, region, and cookie consent status.
You can accept or reject non-essential cookies using the consent panel presented on our site. Rejection will not prevent access to public forecast information, but may limit some analytics and personalization features. Cookie choices are stored locally in your browser and can be changed at any time by clearing site data or contacting us for assistance.
Data sharing and disclosures
Verid Weather does not sell personal data. We share information only in limited circumstances:
- Service providers acting on our behalf, such as hosting, email delivery, payment processing, and analytics services. These providers are contractually limited to purposes we specify and must implement appropriate security measures.
- Partners and clients when sharing forecasts or sensor data as part of a contracted integration or data license.
- Legal disclosures when required by law, subpoena, or to respond to government requests, and to protect rights, safety, or property.
We use industry-standard contracts and technical controls to protect data when sharing and require third parties to respect user privacy and applicable law.
Data retention and deletion
We retain personal information for the length of time necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods depend on the type of data and contractual requirements for paid services. For example, account records and billing history are retained for financial and tax compliance, while observational data may be retained for research, model verification, and historical products in line with customer agreements.
You can request deletion of your personal information by contacting us at [email protected]. Deletion requests are processed in accordance with applicable law and may require us to retain certain information to comply with legal obligations or to complete transactions already in progress.
Security measures
We implement administrative, technical, and physical safeguards to protect data. These include encrypted connections (TLS) for web and API traffic, access controls, monitoring, and periodic security reviews. Access to production systems is restricted and logged. While we take reasonable steps to protect data, no system is completely immune to unauthorized access. In the event of a security incident affecting personal data, we will follow applicable notification requirements and communicate with affected parties in a timely manner.
Your rights and choices
Depending on your jurisdiction, you may have rights to access, correct, port, restrict, or delete your personal data. To exercise these rights, contact us at [email protected] with a clear description of your request. For requests related to marketing communications, you can unsubscribe using the link included in our messages or by contacting support. For account closures and data deletion, we will verify identity before taking action to prevent unauthorized requests.
For residents of the European Economic Area, the United Kingdom, and similar jurisdictions, you may have additional rights such as the right to lodge a complaint with a supervisory authority. We will respond to verified rights requests as required by law and within applicable timeframes.
Children's privacy
Our services are not directed to children under 16. We do not knowingly collect personal information from children. If you believe we have collected personal data from a child in violation of this policy, contact us and we will take steps to delete the information as appropriate.
International transfers
Verid Weather operates servers and service providers in multiple countries. When personal data is transferred across borders, we use appropriate safeguards such as standard contractual clauses, data processing agreements, and technical protections to ensure an adequate level of protection consistent with applicable law.
Changes to this policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Material changes will be posted with a clear effective date and, where appropriate, we will notify users by email or site notice. Continued use of our services after changes indicates acceptance of the updated policy.
How to contact us
For privacy inquiries, requests, or complaints, contact our Data Protection Officer at:
If you are a business or public sector partner with a data processing agreement, contact your account representative for operational or contractual questions.
Effective date: January 1, 2026